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FC 27 Early Access is now fully underway, and Ultimate Team early-game market has officially started moving. Once the first packs are opened, player prices can change quickly. A card that is worth several thousand FIFA coins one moment could be worth a completely different amount just a few hours later.
For players who are just starting to build their Starter Squad, one of the biggest questions after opening a Pack is whether to sell the player immediately. Selling gives you coins to use right away, while keeping the player could pay off if demand increases later. However, making the wrong call could also mean watching the price continue to fall.
Below, IGGM.com looks at how FC 27 early market could change, as well as which players are worth keeping for a few more days and which players are better sold immediately?
Market Changes
Web App Stage
As more players officially enter the game, the amount of coins in FC 27 market will accumulate. Pre-order Rewards, Gameplay Rewards, Objectives, and various Packs will bring more funds into the market. Once players have coins, they will also start looking for better starter squad players.
During last year’s Early Access period, limited supply caused some players to experience very sharp price increases. However, FUT 27 Web App launch is different from previous years.
Tradable Welcome Backpacks give you a certain amount of coins and tradable players from the start, instead of leaving you with only 500 or 1,000 FC coins and almost nothing to work with.
After opening Welcome Backpacks, if you get a good player, you can sell them immediately for coins. Completing objectives and transfer market milestones can increase your funds even further. With numerous Tradable Packs entering the market, some players may remain relatively cheap during the early stages of FIFA 27.
Daily Login Rewards
FC 27 also introduces daily login rewards. There are no complicated objectives to complete. Logging into the game consistently will progress the reward track.
The first-day rewards include 75×2 untradeable pack and a small silver players pack, followed by consumable packs, a 5-match loan player, SP, and FUT 27 coins. These starting resources are enough to help with some SBCs and allow you to start making some early trades.
Marquee Matchups
Once FC 27 Marquee Matchups and other SBC content become available, players will open more tradable packs, increasing market supply. IGGM.com expects some player prices could see a short-term correction.
Low-Rating players in FUT 27 are usually affected more heavily. Players like Pedro Neto are more likely to be packed from Marquee Matchups packs, so increased supply could put more pressure on their prices.
Store Packs
EA has already stated that Promotional Pack Offers will be reduced at the start of FC 27, while some Pack limits will also be lowered. If this strategy is actually implemented, the market may not face the same frequent waves of high-value packs seen in previous years.
When 100K Packs were released last year, the market experienced a noticeable drop, so Store Content during FIFA 27 Early Access is still worth watching closely.
If FC 27 only releases packs around 15K or 25K, the market may only see a small correction. But if 45K, 50K, or even 100K packs suddenly appear, many players could enter the market, and prices could be affected much more significantly.
Early Game Strategy
After entering EA FC 27, there is no need to jump straight into the more competitive modes. You can start with Live Events and related Objectives.
Some live events challenge only require a few matches and can reward coins, consumable packs, and even a draft token. Kickoff Challenge can also provide coins and packs while progressing related player objectives.
After that, you can start playing Squad Battles. This mode is useful for getting familiar with FUT 27 without having to face large numbers of high-level players, while also preparing for Sunday Rewards.
If you want to build your Starter Squad faster and get your preferred Meta Players early, you can also visit IGGM.com to buy cheap FC 27 coins. We offer competitive prices to help supplement your early-game funds, so you do not have to rely entirely on the limited coins and rewards from early matches.
Sell
Low-rating starter squad players are better suited for selling. These players do have demand when FIFA 27 first opens, as everyone needs to build a squad quickly. Players worth around 3,000 to 5,000 FC coins can become natural choices.
However, as more packs are opened and SBC rewards, objective rewards, and EVO content become available, these players can easily be replaced.
Take Pedro Neto as an example. He is a solid starter card, and his price could potentially rise from 5,000 FC coins to 7,000 or even 10,000. However, this kind of increase does not necessarily make the card worth holding for the long term. Similar players saw short-term price increases last year before quickly dropping again.
Estêvão Willian, Djed Spence, and other low-rating, easily packed FUT 27 starter players are better sold sooner rather than later.
Keep
High-rating players with strong meta attributes, good popularity, and players who are not yet the obvious choice for a regular starter squad are more worth keeping. Their current prices may not fully reflect their actual demand yet.
Many players can only afford starter players around 3,000 to 5,000 coin range when they first enter FIFA 27. After completing objectives, playing a few matches, and collecting rewards, they will start looking for better players to upgrade their squads.
For example, Nico Williams has the advantage of pace and 5-Star Weak Foot, and his price could reach around 31,000 coins. As players build up more coins, cards like this could become targets for future squad upgrades.
IGGM.com currently considers potential FC 27 Keep Cards to include Ryan Gravenberch, Bremer, Gianluigi Donnarumma, Khvicha Kvaratskhelia, Bradley Barcola, Solly March, Lauren James, Ryan Cherki, Dayot Upamecano, Bruno Fernandes, Aurélien Tchouaméni, and Florian Wirtz.
These players will not necessarily continue rising in price, but overall, they fit the conditions of higher rating, strong meta attributes, and relatively lower pack supply in FUT 27. After the first few days of the early game, most players will be more willing to spend their FC coins chasing these types of players.
During FC 27 early-game period, there is no fixed answer that applies to every player when deciding whether to keep or sell.
For players just starting their Ultimate Team journey, IGGM.com recommends keeping enough coins moving through the market, selling players who are easy to replace, holding cards with stronger potential demand, and gradually upgrading Starter Squad with the coins earned during the early game. This makes it easier to deal with market changes during the first few days.